Consent Wording Template

Consent Wording Template

£99.00

Until you’ve sold (or negotiated for the sale of) a product to a consumer then if you want to send marketing to that consumer you’re going to need to get “consent” from them.  This must be  “Informed”, “Specific” and “Granular” (the consumer must know what they’re agreeing to) and must result in an “Affirmative Act” (i.e. the consumer will need to tick a box or otherwise show consent, it cannot be assumed).

Until you’ve sold (or negotiated for the sale of) a product to a consumer then if you want to send marketing to that consumer you’re going to need to get “consent” from them.  This must be  “Informed”, “Specific” and “Granular” (the consumer must know what they’re agreeing to) and must result in an “Affirmative Act” (i.e. the consumer will need to tick a box or otherwise show consent, it cannot be assumed).

The first place to try to obtain this is likely to be on your “lead page” – i.e. the place where your customer comes to place his or her email address (often in exchange for a free gift such as an e-book or report).

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